Established in 1986, the Propolinse brand belongs to the oral cleaning brand of PIERAS, Japan Co., Ltd., headquartered in Osaka Prefecture. Focus on R&D, production and sales of mouthwash, toothpaste and other oral care products. To bring customers a healthy life, to bring convenience, fun and more cost-effective mouthwash, to care for the mouth and teeth, and to make everyone have a beautiful smile. The Propolis Tea Composite Mouthwash launched by the company has been selected as a Cosme Award product for its strong bactericidal effect and the effect of preventing oral diseases. It is a very popular mouthwash brand in Japan. The product is very mild but effective.

Shanghai Dingwen officially cooperated with the Bina's brand in 2015, and has the exclusive cross-border agency right of Bina's in China. After implementing a series of e-commerce omni-channel layouts, full coverage of online KA channels has been achieved. Amoy stores have covered a total of 1,500+ stores, with a cumulative sales volume of 3 million+ bottles, and successfully cooperated with Weiya to reach 10+ live broadcast cooperations. Combined with the analysis of the brand product market environment and competing products, the in-depth value that the Bina's brand needs to convey among target customers is clarified. With the help of a reliable brand image, and based on digital marketing tools, smart labels are diversified, and users are accurately captured to achieve more refined crowd operations. At the same time, integrate resources to seek the cooperation of live broadcast celebrities and KOL experts inside and outside the station, and use content marketing to spread brand influence and realize the value creation of the brand. Through all-domain and full-link marketing capabilities, new user conversions are brought back to the brand's private domain, and the brand membership operation system is customized to continuously improve the absorption of new customers, strengthen the repurchase rate of old customers, and expand the assets of the brand's operable population. Shanghai Dingwen will continue to explore new ways and new opportunities to improve the global efficiency of brand marketing and in-depth operation of crowd assets to help brands tap long-term growth.