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BRAND INTRODUCTION

Founded in Tokyo, Japan in 1946, it is a famous TOP daily chemical life brand in Japan. ST Xiaojizai has a series of products that are well-known and loved by consumers, such as deodorizing power, cleaning power, deodorizing charcoal, and pollen barrier. Has a high brand recognition. For 76 years, I have been focusing on the research of 'clean air', in order to find out why the air in the forest is always fresh? ST Xiaojizai and the National Laboratory of Japan established the 'Hokkaido Forest Air' research team. The results of the study found that the Sakhalin fir in Hokkaido has a great effect on air purification. In addition, it also has antioxidant properties, relieves stress, and reduces pollen allergies and other effects. ST Xiaojizai extracted the purifying components of Sakhalin fir through its proprietary technology, and applied it in many product lines of the brand, developed products that can effectively improve air quality, bring fresh air to millions of users, and solve home odors , Improve the user's sense of happiness at home.


At the beginning of 2021, Shanghai Dingwen Trading Co., Ltd. and ST Xiaojizai formally signed a cooperation agreement to become the sole general agent of ST Xiaojizai's full line of products in Asia. For this purpose, Dingwen has equipped a brand-specific operation team, actively uses the network to carry out the distribution business of ST chicks, and quickly deploys new retail through offline channels. Up to now, more than 1+ offline supermarkets and drug stores have been developed in Japan, such as Ginza, Matsumoto Kiyoshi, Hisamitsu, Kian Temple, Ito Yokado, Marukoshi, AEON, Seibu, Sapporo Cosmeceuticals, etc. In China, nearly 3,000 large department stores have settled in, such as Jiuguang, CITYSUPER, CITYSHOP, Bailian, OLE, Ito Yokado, Fat Donglai, Wuhan Zhongbai, Taiyuan Wumart, Taiyuan Meitehao, Harbin Yuanda, Guangzhou Gaode, Hainan Wanghao, Xinjiang Youyou, etc. At the same time, it also provides channel services such as channel strategy, operation management, and disorderly price management for brands, and builds a live broadcast matrix for service brands. Dingwen always adheres to the principle of a business cooperation operation, everything is business-oriented, and is responsible for performance!


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