Founded in 1960, JEX is a well-known manufacturer of comprehensive medical supplies in Japan. Its products cover many fields such as maternal and infant, adult, personal care, and medical supplies. Committed to improving people's living and health standards. Among them, CHUCHUBABY's baby bottle nipple, JEX condom, lubricant, ラクレッシュ L8020 mouthwash and other products enjoy very high popularity and market share in Japan, and the products can be seen everywhere in the Japanese market. In recent years, Jiegusi has been actively developing overseas markets centered on Asia.
JEX adult products cover condoms, lubricating jelly, sex jelly, sex toys, medical supplies and some medicines. Among them, the jelly series has occupied 70% of the Japanese market all year round. Condoms, Okamoto, sagami, and Fuji are known as the four major brands of condoms in Japan. Jiegusi takes women's care and fashion as its positioning, and has a very complete marketing promotion in Japan. It has a very high appearance rate in various fashion magazines, store promotions, and public welfare activities.
JEX is the only adult product series in Japan that targets women's needs and pays attention to women's feelings and experiences. Brand positioning is clearly differentiated. In Japan, 50-60% of domestic female consumers who buy condoms choose GLMAOUROUS BUTTERFLY. Jiegusi has been focusing on research and development and production around the needs of women for many years, and has won many patents and awards. It has been fully recognized by female consumers in terms of relieving the pain of insufficient secretion. It has also been fully recognized by male consumers in terms of adequate lubrication and convenient wearing (up to 50% less wearing time than other brands).
Shanghai Dingwen signed a contract with Jiegusi China as the general agent in 2020. According to the characteristics of the brand products, it chose a suitable development platform to help high-quality overseas brand products take root on the cross-border e-commerce platform. Starting from user experience needs and caring for women, the brand operation has introduced a variety of condom products with outstanding reputation to the Chinese market, and quickly turned trendy products into popular products. Maximize the linkage of all channels to efficiently enhance brand influence. Then, through the joint creation of 'community network marketing' content suitable for cross-border e-commerce sex toys, and using interesting content as the communication medium, the existing users can be retained to the greatest extent, and at the same time, it can bring greater development potential and benefits to the brand. More sticky user group operation, so as to ensure the stable long-term income of the brand, so that the brand has a core competitive advantage in the fierce competition environment.