Founded in 1985, CANMAKE is a popular cosmetics brand under the Japanese Ida Pharmaceutical Co., Ltd. CANMAKE's brand concept is 'Everyone can make it', that is, it hopes that every girl can enjoy the best quality cosmetics at the most favorable price, and add beautiful colors to her face happily. The products are known for their ease of use and practicality. Whether you are a makeup novice or an experienced consumer, you can easily use different products to create a suitable and fashionable makeup look, so it is very popular among Japanese and overseas beauty lovers.

For more than 30 years, CANMAKE has been one of the popular sales brands in Japanese department stores and chain drugstores. With its approachable price, rich product line and excellent quality far above the price, it is deeply loved by students and white-collar workers. CANMAKE continues to export 100-yuan high-quality daily cosmetics to the market, so it is also known as 'Cut Girl', and has been recommended by many professional makeup artists on major platforms. It is one of the best-selling cosmetics brands in Japan. Although CANMAKE is under the banner of 'affordable makeup', the spokespersons are all Top-level beauties, such as the famous Japanese actress Seiko Matsuda, super popular models Rina Fujii, Arisa and so on.

The layout of the CANMAKE brand in the Chinese market is in an advanced trend. Based on the brand visual image style of cute girls, it continues to create explosive products. Yan Concealer, each single product can be called a hit. A number of products have also long been on the list of Japan's top beauty websites. The marketing method is also particularly suitable for the younger generation. Through platforms such as Douyin, Xiaohongshu, and Taobao Live, the product advantages are continuously passed on to consumers, and in the rapidly changing market environment, it is constantly actively researching and clarifying the gameplay. Anticipate and adapt to marketing changes.

In the planning of the CANMAKE brand, it will continue to output brand influence with the help of online and offline channels. It mainly adopts the strategy of unified pricing and flexible promotion, and strives to promote each other online and offline, develop together and play a complementary role. The brand now has sales points in 23 provinces, 4 municipalities, and 1 autonomous region, with a total of more than 200 makeup counters, mainly stationed in Ole, Sasa, THE COLORIST colorist, Aobuyer, Kekai Jialai , Watsons and many other brand chain retail stores. To this end, CANMAKE will continue to continue the explosive gene, cultivate brand loyal users, strengthen offline promotion, strengthen online marketing, and realize the pace of rapid expansion as soon as possible.