iimedia.cn learned that a few days ago, Pinduoduo officially launched the '2022 Duoduo Overseas Support Plan'. The plan will help Chinese manufacturing companies explore overseas markets and upgrade from brand OEM to brand export by providing services such as digital and real integration, brand incubation, logistics support, legal support, and resource subsidies.
Specific support measures include a long-term policy of zero deposit and zero commission for overseas manufacturing companies; investing in resource packages of tens of billions, uniting 100 industrial belts, building 100 overseas brands in the first phase, and supporting one manufacturing company to directly connect to the world market; provide infrastructure services such as domestic and foreign warehousing, cross-border logistics, and after-sales service; launch integrated overseas solutions, including language and culture, product standards, intellectual property services, legal aid, trade arbitration, etc., to safeguard the legitimacy of Chinese manufacturing companies Legitimate rights and interests; carry out special training on 'Going to sea more', launch customized courses for different types of products, and help enterprises quickly develop new overseas markets.
The person in charge of Duoduo's overseas support project said that Pinduoduo's cross-border e-commerce business uses new technologies to empower its overseas business, which will effectively eliminate the barriers between trade and logistics, directly connect the overseas demand side and the domestic supply side, and help Chinese manufacturing companies to cross the middle link , directly to overseas consumers.
In recent years, thanks to my country's policy support and the rapid development of the manufacturing industry, my country's cross-border export e-commerce is entering the fast lane of development.
On November 4, 2021, the Ministry of Commerce, the Central Cyberspace Affairs Commission, and the National Development and Reform Commission issued the '14th Five-Year Plan for E-Commerce Development' to clarify the overall development direction and tasks of China's e-commerce industry from 2021 to 2025. It further puts forward the expected goal of China's cross-border business transaction volume, and clarifies the development direction of e-commerce policies such as intelligence, digitization, and compliance.
As for the manufacturing industry, China's industrial added value has reached 31.3 trillion yuan in 2020, and China's manufacturing industry contributes nearly 30% of the world's manufacturing output value, ranking the world's largest manufacturing country for 11 consecutive years.
Judging from the previous record of Pinduoduo’s 618 promotion, domestic manufacturing brands ushered in a full-scale explosion, and industries such as platform mobile phones, home appliances, beauty makeup, and daily chemicals have doubled year-on-year growth. Among them, the sales of all categories in the mobile phone industry increased by 148% year-on-year, the sales volume of all categories of home appliances increased by 103% year-on-year, the sales volume of all categories in the beauty industry increased by 122% year-on-year, and the sales volume of all categories in the daily chemical industry increased by 110% year-on-year. It has to be said that a strong industrial manufacturing system has laid a good material foundation for the development of my country's cross-border export e-commerce.
According to data from iiMedia Consulting, the scale of China's cross-border export e-commerce in 2020 will be 1.12 trillion yuan, a year-on-year increase of 40.1%. Affected by the epidemic, foreign consumers are more inclined to e-commerce, a less-contact and safer shopping method, which promotes the development of e-commerce. With the continuous growth of China's cross-border e-commerce export scale, it is estimated that China's cross-border e-commerce export scale will reach 2.95 trillion yuan in 2024.
It is worth mentioning that with the continuous development of the e-commerce economy and the improvement of consumption levels, consumers' pursuit of product 'quality' will further increase. In the future, cross-border export e-commerce products will tend to be high-quality and brand-oriented. With the further development of social platforms and the increase in the cost of public domain traffic, the operation mode of cross-border export e-commerce products will tend to be digitalized, localized and diversified.