Recently, American home skin care brand Evereden announced that it has established a global partnership with French beauty retailer Sephora, which will allow New York-based Evereden to enter six new international markets. Its products are now on sale in nearly 120 Sephora stores around the world (including Sephora's official website, APP, official applet, etc.), including Canada, Singapore, the Philippines, Australia and New Zealand, and Hong Kong, China.

Entered nearly 120 Sephora stores around the world within 6 months

In March of this year, Sephora, a high-end beauty and skin care chain in North America, announced its efforts in the field of maternal and child skin care, introducing the American maternal and child brand Evereden to all stores and online stores in Canada. As soon as the news came out, it attracted widespread attention from overseas media, because it was the first time Sephora introduced a maternal and child skin care brand.

In just 6 months, the Evereden brand has nearly 120 stores in Sephora's global stores and online channels. As the first and currently the only maternal and child skin care brand, Evereden has filled an important gap in Sephora’s product category. As soon as its classic word-of-mouth product Golden Belly Serum was launched, it became a Sephora body beauty brand. The second best seller in the care category.

This successful expansion demonstrates the brand's ability to continue to maintain its leadership position in all clean skincare categories in the high-growth baby and baby skincare market. And has occupied a place in the multi-generational (multi-generational) skin care category.

Online and offline (27.34 +0.40%, diagnosis and stock) simultaneous efforts to activate the consumer market

Although maternal and baby brands have fully embraced digitalization, physical retail stores are still an indispensable part. The experience created by physical stores for consumers cannot be replaced by online platforms. Its significance lies more in enriching the shopping experience of consumers, and it is the glue and the key bridge between the brand and consumers.

Join forces to build a new ecology in the field of maternal and child skin care

Sephora currently has more than 1,000 stores around the world. It is the main position for global beauty bloggers and fashionistas to discover emerging and high-end beauty and skin care brands. Sephora has always adhered to consumer-centered and product quality as the foundation in the selection of brands to settle in. Strict product selection standards cover brand qualifications, factory production, and strict control of product testing. This also determines that brand settlement is not an easy task. This is enough to prove the global market's recognition of the Evereden brand and its development potential.

When the media interviewed Ms. Marisa Caruso, Senior Sales Director of Sephora Canada, she said in the interview, 'I am very happy to be the exclusive partner of Evereden in Canada. Evereden, a beautiful and pure brand, fills our current maternal and child skin care category. The purpose gap, and will help us meet the needs of more comprehensive delicate family multi-generational skin care for mothers and children.'