Recently, the Dawang GOO.N brand held a new upgrade conference of the light feather series with a full sense of technology, and put forward the 'Dawang Light Feather Lightweight Theory'. The press conference was run through with the cartoon image of Darwin, using technology to demonstrate the innovation of the brand's baby diaper research and development technology, attracting more than 400,000 people to watch online. In addition to the support of a large number of media and bloggers at the event site, there was also a star guest 'Qin Yumo from Love Apartment' remotely helping out, which is evident in the attention it has received!
Dawang (Nantong) Household Products Co., Ltd. Chairman and General Manager Mr. Kashiwahara Takahisa
Dawang Guangyu series breakthrough upgrade
Celebrity bloggers come together
Under the general trend of consumption upgrading, as a well-known brand with more than 40 years of experience in the production of baby diapers, Dawang GOO.N has stepped up the evolution and innovation of its own technology. consumer needs.
The idea of [Light Feather Lightening Theory] put forward for Dawang Guangyu series this time represents the continuous evolution of its flagship product Dawang Guangyu series with the support of Dawang GOO.N brand’s strong R&D strength and innovative technology. and continuous improvement. Dawang Guangyu has been upgraded to a brand new upgraded version of Dawang Guangyu while firmly sitting on the benchmark of diapers.
At the press conference, Zhao Wenqi, the actor of Qin Yumo in 'Love Apartment', sent a remote blessing for the upgrade of Dawang Guangyu series: As a loyal consumer of Dawang's baby diapers, I wish Dawang Guangyu's lightweight press conference a complete success !
In addition, fashion bloggers hot moms, cute baby dads, and mother and baby bloggers who also love King's diapers attended the diaper technology conference together with the media friends, and appreciated the uniqueness of King's Guangyu series. Yu Huan was born again.
King Guang Yu's new upgrade, Yu Huan's new life
Lighter, thinner and more breathable
For a diaper, the importance of 'thin' and 'breathable' is self-evident, which is also one of the pain points of the majority of diaper consumers. After the new upgrade of the Dawang Guangyu series of diapers, 'thinning', 'breathability up' and 'softness up'. At the press conference, the technical development department of Dawang Nantong Factory was specially invited to carry out remote experiments, using scientific methods and experimental data to demonstrate the focus of the evolution and upgrade of the already excellent Dawang Guangyu diapers.
At the same time, in order to let consumers have a more intuitive understanding of the new upgraded model of Light Feather, Dawang specially conducted an AR visualization display around the new Light Feather. The core structure of Yuhuan's new Dawang Guangyu series of diapers has tens of thousands of perm²* oxygen-permeable micropores, combined with a highly breathable back layer, which can ensure that every inch of the baby's skin can breathe freely, achieving 'thin and thin ', 'Breathable' big upgrade. The core part uses the Slim thin core ※, which becomes lighter and thinner while maintaining full absorption, so it is safe and comfortable to use for a long time. In addition, the shorts style has been upgraded to a feather-like wrap around the waist, giving the baby a feather-like soft touch, even a bulging belly can be gently wrapped, and the body can move freely without restraint.
conform to consumers
The self-breakthrough of Dawang brand
The Dawang GOO.N baby diaper brand entered the Chinese market in 2012, and it has been ten years since then. In the face of Chinese consumers, Dawang has always carried out research and development of diaper products based on the experience of Chinese babies using baby diapers and the needs of Chinese mothers. The innovative upgrade of Dawang Guangyu series this time is a product breakthrough made by Dawang Group based on its keen insight into the Chinese market. It is like a promise with consumers to constantly break through and create products that meet new needs.
Regarding the new upgrade of light feather, Mr. Kashiwahara Takahisa, general manager of Dawang (Nantong) Household Products Co., Ltd., said: Dawang light feather theory means that Dawang should continuously evolve itself, break through itself, and create a lighter, more transparent and thinner Dawang light. The Feather series enables Light Feather to become a baby diaper product with ultra-high-end competitiveness in the Chinese market.
In the future, Dawang will adhere to the original intention from the perspective of consumers, and continue to innovate products with professional R&D experience and consumer insights. In the next 10, 20 years or even longer, it will move towards 'creating a better future for human beings and paper products.' Forge ahead with our brand vision.
In addition to the Dawang GOO.N baby diaper brand, Dawang has entered the female care products market, bringing its brand Dawang elis to Chinese consumers. Ergonomically designed Dawang elis light feather extra-thin series sanitary napkins are popular products and are gradually gaining the favor of more and more women. In addition to its household paper brand Dawang Ailuer and the adult diaper king Anto brand, Dawang is advancing in an all-round way to improve consumers' paper experience. It is believed that in the near future, all products of the Dawang family will become high-quality products for consumers. The choice of life.