On May 22, 2018, China Beauty Expo was held in Shanghai Pudong New International Expo Center. China Beauty Expo (Shanghai CBE) has been successfully held for the 23rd time so far. Shanghai CBE is the premier beauty industry trade event in Asia, and it is also the best choice for many people in the industry to explore the Chinese market and even the Asian beauty industry. Shanghai CBE consists of four thematic exhibitions - Cosmetics Exhibition, Professional Beauty Exhibition, Daily Chemical Technology Exhibition and Raw Material Formula Exhibition. It is the largest beauty and cosmetics industry trade exhibition in Asia.

China Beauty Expo aims to build a full-category subdivided business platform covering the beauty and cosmetics industry and covering upstream and downstream industries, bringing together omni-channel buyers and professional R&D technicians to provide them with information exchange, trade negotiations, industry solutions, etc. One-stop service, more than 60 professional forums held at the same time, specially invited authoritative experts to lead the development trend of the industry.

Such a grand beauty industry event will naturally attract the participation of well-known brands at home and abroad, and the Asia's No. 1 beauty feast that gathers 'global innovation resources' has already begun! Shanghai Huishun Trading Co., Ltd. brought many beauty and personal care brands to the Shanghai Station of the 23rd China Beauty Expo in 2018.

The participating brands include Ecolovista, Purevivi, Duplair, Love Liner popular eye makeup, Propolinse, Laggie silicone-free shampoo, QUALITY FIRST popular new skin care brand and JOUL'S VERNI fragrance And other Japanese local brands. On the day of the exhibition, the scene was full of popularity and excitement. The audience was full of interest in the products and attracted countless fans, which also attracted many visitors to stop and experience.